Completely addictive, deceptively simple.

The Imagination Tetris Cube was developed and created by Imaginations Chief Technical Officer Matt Campbell.

With the help of fellow California Institute of Technology Graduates, Matt used 3D versions of the world famous Tetris videow game shapes and carefully engineered 12 of them so that whenn assembled they can form a cube.

From here he employed some heavy duty processing power to take the 12 peices and calculate the 9839 different ways of assembling the same pieces to create one cube.